Patrons will be able to hang out in nest-like hanging wicker chairs, surrounded by bright wall coverings and tropical plants. The interactive destination features in-person and screen activities to reel in individuals and families. New York City-themed statues outside of the entrance are meant to be an added attraction, as is the mural on the store’s ceiling and the colorful dessert-like sprinkles motif that can be found on the floor and on the terrazzo counter.
The deal was sealed with the help of Angry Birds’ worldwide licensing agency IMG. The Shanghai Construction Group America SCG America partnered with Angry Birds’ creator Rovio Entertainment to debut the game franchise’s first retail café.
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